Every inquiry answered. Every quote followed up.
Third Shift builds the automation that logs every website and email inquiry, sends a reply within minutes, and follows up on open quotes on a schedule, so no lead goes quiet because someone forgot.
What it handles
From first message to booked call
Leads rarely go cold because the quote was wrong. They go cold because nobody got back to them.
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Logging every inquiry
Website forms and emails land in one place, your CRM or a shared spreadsheet, with who they are, what they asked and how they found you.
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A reply within minutes
The person hears back within minutes, day or night, in your words, with the next step or a link to book a call. Real questions are passed to you.
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Quotes followed up
Open quotes get a polite follow-up on the schedule you choose. The follow-ups stop as soon as the customer replies or books a call, and you can stop them for anyone at any time.
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One record per person
Someone who emails and then fills in the form is one contact, not two, and returning customers are matched to their history.
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The morning list
One email before your day starts: new inquiries, replies waiting, quotes still open, and who’s worth a phone call.
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Where leads come from
Each inquiry records where it came from, when that’s known, so over time you can see which posts, ads or referrals bring in inquiries.
How it works
Nothing waits until someone remembers
It runs all day and all night, and it knows when to step back.
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Captured
An inquiry arrives by form or email and is logged with its details and where it came from.
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Answered
A reply goes out within minutes, written with you ahead of time. Anything that needs a real answer is flagged for you.
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Followed up
Open quotes get follow-ups on your schedule, spaced a few days apart.
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Stopped
A reply, a booked call or a no-thanks stops the follow-ups for that person straight away. You can also stop them for anyone, any time.
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Summarized
The morning email tells you who to call and what’s waiting.
What stays with a person
Your name is on every message, so you decide what it says
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Prices and promises
Discounts, custom prices and anything that commits you are drafted for you to approve, never sent on their own.
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Real conversations
When someone asks a real question, it hands the message to you instead of guessing at an answer.
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Your voice
Every reply and follow-up is written with you and approved before the first one goes out.
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Stopping
Anyone who asks to stop hears nothing more, and follow-ups only ever go to people who contacted you first.
Who it’s for
A good fit if
- Inquiries come in after hours and wait until morning.
- Quotes go out and nobody follows up on them.
- Leads live in an inbox, a spreadsheet and someone’s memory.
- You can’t tell which posts, ads or referrals bring in work.
Works with
What you already run
- Gmail
- Outlook
- HubSpot
- Google Sheets
- Excel
- Shopify
- Website forms
Using something else? Ask. If you can log into it, there’s usually a way to connect it.
Questions
What owners ask
Will customers know it’s automated?
The first reply says you’ve got their message and what happens next, the way a good front desk would. It doesn’t pretend to be a person in a conversation. Follow-ups go out under your name, in words you approved, and real questions come to you.
Do we need a CRM?
No. A shared Google Sheet or Excel file works to start. If you already use HubSpot or another CRM, we connect to that instead.
What about Canada’s anti-spam law?
Follow-ups only go to people who contacted you or asked you for a quote, and they finish well within the six months the law allows after an inquiry. Every message carries your business name, mailing address and contact details with a way to unsubscribe, and a request to stop is honoured straight away.
What does a build cost?
Every build has a fixed price, written on the one-page plan before any work starts. You know the number before you commit.
What else we automate
Other places to start
- ReportingWeekly and monthly reports built overnight and checked against the source.
- Routine processesThe routine one person carries in their head, written down and run on a schedule.
- Invoices and payablesInvoices collected, matched to purchase orders and posted overnight.
- Built to fitReorder alerts, scheduling, timesheets, onboarding and small internal tools.
Book a call
Tell us where your leads go quiet
A free 20-minute call. Tell us how inquiries arrive and what happens after a quote is sent, and we’ll tell you plainly what’s worth automating.
Prefer email? thirdshift.ca@gmail.com